Due to his passion for exploring multiple cultures around the globe and an international upbringing, Pouyan has focused on analyzing and understanding different cultures, trends and lifestyles around the world and eventually incorporating this passion into his professional expertise.
With a clear vision for the future, he has focused on merging different principles of design and spatial development with brand identity, emotional journey and technology. He believes fusion is the future, therefor he has expanded his knowledge and skills in different dimensions and scales of design until mastery.
His unique skill is creating bridges and connecting links between different scales and dimensions of complex and multidimensional projects which has given him a great advantage amongst his peers.
After years of experience and research in different scales of design and
architecture with renowned brands and offices, he started House of Amud,
an international and interdisciplinary
design house where architecture, brand experience, technology and human
emotions meet. In a short period they have achieved international recognition
for their innovation and design signature. Their vision is creating the ultimate (space) experience and their focus is the future.